Jack W.

Jack W.


San Diego, CA 92120

Will travel 20 miles

$35 per hour.

4.69 80 ratings

Awarded artist, ad/PR pro, past 7th grade teacher, college instructor

Hi, I'm Jack W. In elementary school my Second-Grade reading and writing skills weren't up to par. My mother took me to a tutor who walked me through a series of lessons for a few summer months. In the beginning, English was just a bunch of miscellaneous rules ? who cares if one word is called a noun and another is called a verb? Once I was shown how English is a way of organizing words like stringing colored beads onto a thread to make something artful such as a necklace, my mind suddenly... [more]

General Computer

I began working with computers in 1962 (IBM 1401 operator). In the late '70s I worked on the first desktop computers, IBM green screen terminals running MS-DOS. In 1985, I bought my first Macintosh, an XL, and within three years I owned a Mac SE II, my first in a series of Mac Quadras and a HP running windows 3 which upgraded to version 6 as fast as possible. Today, my office sports a HP running Windows 8, three Mac Pro 5s and a set of iMac quad-core computers. In my business I frequently use Adobe Illustrator, Photoshop, Premier, Dreamweaver, Sound Booth, InDesign and some Lightroom. I use MS Word on a daily basis and often use Excel and occasionally have a call to use PowerPoint (essentially, most of the Microsoft Office programs). I sometimes use Apple's Final Cut Pro and often use Logic, Safari, Garage Band and Motion. Additional browsers I use are Opera and Google's Chrome on my Macs and Microsoft's Internet Explorer on my Windows machine. The Google software I most often use are gmail and google Drive. I generally assist small businesses with marketing, advertising, digital photography, computer consultation and software training. I've served as an instructor of business at Palomar College. I sometimes help small businesses with organizational planning, plan preparation, and setting up their operations. I have training modules for "How the computer works," plus "How non artists can design and publish winning ads" and "Communicating for Success" and more.


My teaching experience includes working as a 7th grade public school teacher of English and Art. I have since instructed at Palomar College, the Advertising Arts College (now the Art Institute of San Diego) and with the Grossmont Union High School Adult Program for eight years and I've created an advertising curriculum for an advertising arts trade school.

Adobe Illustrator

Adobe Illustrator is a great "vector" art program used for creating line-like designs such as logos, signage, ad layouts, etc. I typically begin showing the student how to set up the document, including guideline and grid sizes. Then, with the goals of the student in mind, we proceed to layout the text and images on the page. This allows the student to start mastering the tools menu for creating lines, objects (boxes, stars, arrows, etc.), and many other elements including the use and shaping of type fonts. For those wanting to use Illustrator as a technical drawing program, we set up the document according to a measuring scale that will work best for the object being designed (a window structure, floor layout, an engine part like a piston, or a complete mechanism with many parts, etc.) so that it can provide a tradesman (carpenter, carpet layer, etc.) or a manufacturer (plastics mold company, metal forming company, etc.) with all the required measurements and a "picture" of how the product should appear once assembled or manufactured. I also work with the student using Illustrator to take the diagram art and add surface textures, colors, highlights, reflections and other visual elements to recreate the final product as if were a real item, not just at drawing. Illustrator works with other software programs like Photoshop, CorelDraw, Adobe AfterEffects and more. The student will learn more about how to use Illustrator with these programs as well.

Web Design

Web design involves creating artwork that is able to catch and hold the attention of the viewer and, in most cases, introduce and "sell" an idea, product or service. I've been designing and publishing web sites for clients since 2002. I've began instructing website design (content, art and programming) with the County of San Diego and the Grossmont Union High School District Adult Program since 2005. As an instructor with the County of San Diego, my students were very new to digital graphics, let alone web site programming. I have developed a method able to help beginners understand the value of html and CSS and how to use existing samples to create working websites. I feel this approach will work well in the tutoring environment, too.

Adobe Photoshop

As a computer Graphics instructor at the adult vocational level (hold California's highest certification as a vocational instructor) to the collegiate level, I've instructed 1500+ students in many of the Adobe creative suite software programs, including Photoshop. I typically begin by ascertaining what the student knows about Photoshop and its relation to Adobe Illustrator, InDesign and Dreamweaver application software. This includes providing a student with a few "umbrella fundamentals" that they must know (vector versus bitmap, photo versus graphic imagery, visual versus verbal symbolism, publishing/printing versus website, etc.). I do this within 15-20 minutes by giving them a handout and reviewing each issue in the simplest of terms. This first session continues with the fundamental steps of working with "selections" (of paths, of parts of images, and masking) and with "layers," the platforms of dividing work in layers that are set one upon the next. We then practice using the menus and commands associated with these core fundamentals of Photoshop (which tend to be the same most other graphic programs). Procedures learned include creating layers, selecting or modifying artwork on a layer, working with type fonts (selecting fonts, coloring fonts, adding shadows, beveling, etc.), transparency of layers, layer masks, "adjusting" images (levels, lightness, contrast, hue saturation, color balance and other adjustment commands). Here I walk them through an image as I demo the various commands and then have the student walk through using each the same commands as I observe and coach as needed. The second session focuses on taking a second photographic image, and going beyond adjusting it to match what it looked like in real life by making it have more expressive characteristics (to make an angry person appear "really angry" by using the paint brush or "smudge tool" in the toolbox or to make the subject more beautiful and romantic, etc., by using the same commands learned in session one and adding "filters" like "blur" and "noise" and more. The student will also practice removing an object in the photo and replace it with another (like a street scene where the mailbox is removed on a corner and replaced by a small tree, fore example). The third session covers how to save a psd file, optimize a psd file as jpg, png, pdf, tiff, or other bitmap file type for compression and use on the Internet. File sizes, archival media, transportation media are also discussed in detail. Pre-flighting a psd file and pre-press output settings are reviewed. As these three, multi-hour sessions above provide a strong introduction to Photoshop that will allow the student to create work for others with a basic level of quality, continued practice at home with an occasional one-hour session or two will most likely be needed. Of course, if someone has a background in Photoshop, these sessions will be only needed to help fill gaps in the student's understanding and may only take a few hours to complete.

Video Production

Over the past decade I have produced videos for computer products, ceiling fans, pharmaceutical products and for corporate promotions for Hughes Aircraft (lasers, computer chips, etc.), Piveg (international provider of agricultural and pharmaceutical products) and CCN (healthcare). I've produced, written, filmed, edited and directed informercials and have managed film teams in similar projects. I instruct all facets of filmmaking and video production from establishing marketing goals, creative choices, photographing, video editing with Premier Pro and some related software, computer factors related to video production, video critique and final out put and distribution considerations.

Adobe InDesign

InDesign is not too difficult to learn. It has features you'd find in Microsoft Word. Although its "window shade" approach is interesting and different. You have to adapt to putting everything in boxes, a factor that makes a page look a bit cluttered at times (about like Adobe Illustrator's pages looked like after clicking on the art with a curser). I initially begin covering where the InDesign files will be needed (in a magazine, newspaper, and other media that requires a printing press for its output). This affects the types of files that will be saved and how one can use vector and bitmapped imagery simultaneously. Setting up the page is important because the page's proportions act as the frame, where as a photo's image acts as the frame. The InDesign page also has to deal with large numbers of imbedded image files. Hence, it had lists of images and other photos. So when saving an InDesign file, one needs to "flight" the file, that is, to set up the page's elements in sets, so the that uploading the file is smooth. Placing images into InDesign is similar to Photoshop. When out putting InDesign files, the program essentially is made tp convert the selected files to an RGB, bitmapped file. A student familiar with the other software I've mentioned above will find InDesign a better looking page layout software than most. Because of its similarities with other software, it is some what easier to learn by experienced software artists.

Art History

I was granted a Master of Fine Arts degree (M.F.A.) from Syracuse University. This required that I first have earned a Bachelor of Fine Arts degree, a program where I attended over 575 semester hours in art history classroom instruction (lower and upper division classes and some graduate level classes). According to collegiate accreditation standards, and an additional 1800 hours of researching, studying, writing papers, and so forth is directly related to my taking these classes. My M.F.A. required successful completion of a series of seminars on aesthetics and selected topics that involved art history conducted by the Dean of the College of Fine Arts at Syracuse University. I received a 4.0 GPA in these seminars. Art history is the essentially the relationship between artists and the cultural and materialistic influences of their time. The result is often "a style" that emerges as a dominant "look" or "feel" that seems to characterize the nature of "art" for that period or locale. I am prepared to discuss the aesthetics that are involved in any style, personal or of a period, and how they work together to create a style that has it's own unique and easily identifiable character. There are many stylistic periods in art history. Some of the major ones are Pre-historic, Pre-Columbian, Egyptian, Greek, Roman, Byzantine, Gothic, Renaissance, Baroque, Romantic, Neo-Classic and what is now called the "modern era" that is represented by a series of relatively short-lived stylistic movements such as Impressionism, Post-Impressionism, Cubism, Expressionism, Abstract Expressionism, Dadaism, Pop Art, Opt Art and a few others. I am prepared to tutor students in any or all of these styles. In a typical art history course, a survey study is made of each artistic period with an emphasis on significant individual artists of the period and a few of their key works that had an impact on their culture, generally in or just after their lifetime. I can assist students in understanding the artistic elements that influenced artists within their own period as well as the influence that these artists had on those who followed. Further, I can assist students recognize the aesthetic linkages that affected and/or inspired newer period styles. There are art historians, critics and philosophers who have contributed to our understanding of the arts, but this information is categorized as "art theory" and is very important, but also very subjective in its discourse and conclusions. Therefore art theory is not typically covered in a very in-depth manner in many art history courses. If desired by the student, I can address issues of art theory. Essentially, I can assist students having difficulty understanding the overall historic timeline and stylistic nature of each period's style, the influence any one period had upon an individual artist or group of artists of that time, the influence an artist had on his or her own period and how, with each succeeding period of time before the modern era, mankind's ability to hand craft works of art grew in sophistication. In explaining the modern era where the art appears to become less sophisticated with each new generation, I can explain the art theory behind this phenomenon and speak about the key artists of each group such as the Impressionists, Expressionists, etc., and the signature aesthetics of the group style and key artists. If a student being tutored to assure he or she learns the dates and times of each period and of each artist of a period, I can offer some tips and guidelines that enable better recall of the sequence of artists and succession of the period styles.

Desktop Publishing

I'm an award-winning graphic designer whose clients have included NCR, Lockheed, The Salk Institute, The Scripps Institute, General Atomic, Douglas Manchester Enterprises, San Diego Magazine and more. I've been creating graphics and photography in San Diego since 1976. I've been employed as the Creative Services director for the Industrial Products Division of Hughes Aircraft Company. I also served five years as the Creative Services Director/Supervisor for CCN, a healthcare PPO (second only to Blue shield in California) until it was sold in 2007. I've taught graphic art in the San Diego County Jail system for eight years and I've served as a tutor of art and writing for the City of San Diego for a period of 10 years. I earned a Master of Fine Art degree from Syracuse University with an emphasis in Magazine Illustration. I served as the Collaborative Editor of "Contemporary Advertising," the leading college textbook on advertising in North America. I was responsible for writing and maintaining the creative chapters (creative process, advertising art and layout, graphic production and printing, etc). I served over a period of four editions (3-year cycle per edition). My name appears on the cover page of editions number five and six. I currently operate two creative companies. Aesthmetrics is a marketing and graphics company where I create marketing and promotional programs and collateral materials (web sites, brochures, billboards, posters, mailers, etc.) for small and large businesses (aesthmetrics.com). Artistica Photography is a photography studio where I create refined photographic images for both commercial and personal use (artpho.com) My studio features two Apple large screen iMacs, an 8-core Mac Pro, a quad-core Mac Pro, and a quad-core PC running Windows 7 ? all for creating graphic and other digital art projects (photography, videography, and music production). I've used Apple computers since 1985, MS-Dos in 1978 and Windows machines at my places of employment since 1987.

Art Theory

I was granted a Master of Fine Arts degree (M.F.A.) from Syracuse University. I lived in Paris for three years and visited the Louvre, Uffizi, and Prado art museums. I lived in New York city and over a period of years made multiple visits to the MOMA-NY, Whitney, Guggenheim, and Metropolitan museums of art. My fine art monoprints have been honored with cash awards and I'm an award-winning graphic designer as well (clients have included NCR, Lockheed, The Salk Institute, The Scripps Institute, General Atomic, Douglas Manchester, San Diego Magazine and more). "Art theory" is a wide ranging topic involving theories of man's relationship with his artistic expressions via some medium (painting, sculpture, music, literature, cinema, digital media and more). There's a 35,000-year a record of existing works of art by humans upon which art historians and aesthetes have drawn a plethora of theories, promoted conclusions and established dramatic on-going debates. A theory in art can be as practical as "color theory" or as subjective as the debate over the validity of the illusionistic versus the abstract rendering of a painting. So question for students is: how to understand all this within a few short hours? Essentially, to develop an understanding of "art theory" one must first do a great deal of reading ? or have a tutor who has done so. I can say that over the past 45 years, I've read well over a thousand times that many pages in books by noted critical historians from centuries past to the present, well respected New York art critics seeking the root issues of modernist art (and, more recently, post-modernist art), over a hundred scientific articles based on studies indicating how our senses perceive and work with artistic data, a stack of anthologies of critical essays on art, and a mountain of magazine articles from Art Forum to Art News along with some quarterlies like New Criteria. I understand a great deal about art theory. I can portray both its practical and subjective sides. I can also provide a few methodologies for remembering the key elements that "frame" any discussion of art theory.