I started as a typesetter just as the "desktop revolution" began. As the Macintosh and Adobe pioneered the era of desktop publishing I started and grew my first graphic design business. In the 1990's I worked in several advertising agencies as production artist, graphic designer, art director and web developer. Since 2003 I have owned and operated my own firm. Along the way, I have enjoyed training employees, interns, clients and students. I always endeavor to strengthen the skills and ta... [more]
I have basic, intermediate and advanced Photoshop, Indesign, Illustrator, Desktop Publishing, Design and Production knowledge.
When the world wide web came into prominence, I began designing web sites that complimented the print materials and direct mail programs we were designing. As the internet (and its speed) improved, we were able to do more and more. I have designed, programmed and deployed hundreds of web sites over the years.
Originally, I used Pagemaker in the 80's when that was the first Mac-based page layout program. Very quickly I switched to Quark Xpress and it was great! Complete control and precision editing allowed us to create complex layouts very quickly. I was Quark? Certified from 1989 - 1997. When Adobe? Indesign came out, it was not better than Quark even though it was code named the "Quark Killer." It was not until CS3 that Indesign and its integration with Photoshop and Illustrator started to become viable. I have used Indesign since CS3 and now CS6 and have trained others as well.
I began using the Mac in 1985. I have trained many professional designers and publishers. Many people still cannot believe that the Mac can do everything their old computer can do. The truth is that the Mac was actually the first "Personal Computer". Initially, IBM had determined that regular people did not want "Machines" in their homes. The IBM PC was released in response to the proven success of the Mac. The secret is that Macs are extremely easy to use and extremely powerful. Now of course, we integrate our Macs, iPads, iPods, iPhones and Apple Watches and this is the "Digital Life".
I started as a typesetter and progressed to production artist working with some great designers and art directors. This experience as well as education gave me the skills to begin as graphic designer, art director and creative director. I now provide market research, positioning, branding, design and production for many major and minor brands.